Environmental Sustainability a Top Priority for Gen Z and Millennials
New York, NY, May 17, 2024-Deloitte’s 2024 Gen Z and Millennial Survey revealed that, “Environmental sustainability continues to be among Gen Zs’ and Millennials’ top priorities. It is a personal concern that consistently weighs heavily on them, with roughly six in ten Gen Zs and Millennials saying they have felt worried or anxious about climate change in the last month.
“The majority of them take action to minimize their impact on the environment. They feel governments should play a bigger role in pushing business to address climate change. And that business, in turn, could and should do more to enable consumers to make more sustainable purchasing decisions.
“Protecting the environment is the societal challenge where respondents feel businesses have the most opportunity to drive change. Gen Zs and Millennials are pushing business to act through their career decisions and consumer behaviors.”