Empire Today Names Krolick CMO & Badertscher EVP of Merchandising

Northlake, IL December 4, 2023-Empire Today has announced two new appointments: Mark Krolick to the position of chief marketing officer and Holly Badertscher in the role of executive vice president, merchandising.

Krolick will oversee Empire Today’s branding, marketing communications, ecommerce, and digital marketing programs.

Krolick has served in various marketing and customer experience leadership roles across a diverse range of industries, such as United Airlines, Mavis and Wheels Up.

Badertscher will oversee all of Empire's merchandising functions, including vendor relationships, product distribution, inventory, and product logistics.

Badertscher joins Empire with merchandising, global sourcing, and flooring experience at Home Depot, Lowe’s, Floor & DeĢcor, and Sears.