Dalton, GA, January 27, 2006--Edge Flooring, LLC has introduced a new assortment of Italian-inspired tile styles at the annual floor covering conference, Surfaces, debuting in Las Vegas, Nevada, February 1-3, 2006.
The company, based in Dalton, Georgia, is a manufacturer of engineered tile flooring systems for the home center, specialty retail and distribution markets in the U.S., Canada and Europe. The tile flooring system is comprised of porcelain tile or granite tile mounted to an interlocking backer board, underlayment, saw blades, transitions and pre-mixed flexible grout. The company's products can be found in over 3,300 retail locations worldwide, including Lowe's Home Improvement stores.
The Edge Flooring management team is led by Bill Cralley, president and chief executive officer. "We are very pleased to introduce eleven new styles of Edge Flooring at Surfaces. We are bringing to market the color palette and designs that give the consumer what they want," said Cralley.
Additionally, the company is repositioning this new category of floor covering as an upgrade within the rapidly growing laminate product segment. Cralley added, "Edge Flooring has created a revolutionary new flooring system which redefines laminate flooring. By combining all the benefits of laminate with the sought after beauty and durability of natural porcelain and granite tile, consumers now have the ultimate solution to their flooring needs. It is changing the way people view the laminate flooring category and attracting a new breed of customer; one who won't settle for a floor that just looks like real tile."
