EcoWorx Performance Broadloom Now Available

Shaw's new carpet, which was introduced at Greenbuild 2006 by the Shaw Contract Group, incorporates eco-friendly EcoWorx backing technology in the much larger broadloom market.

EcoWorx for carpet tile was introduced in 1999 and changed carpet tile design due its light weight and recyclability, qualities that earned it the 2003 Presidential Green Chemistry Award from the Environmental Protection Agency.

Because broadloom carpet occupies about  two-thirds of the commercial market, EcoWorx can help increase the amount of carpet that will eventually be recycled.

“Due to the recyclability of EcoWorx Performance Broadloom into more EcoWorx backing, the amount of raw materials used in production is greatly reduced,” said John Stephens, vice president of marketing for Shaw Contract Group.

EcoWorx can also help commercial building projects earn an extra Innovation in Design point in the U.S. Green Building Council's LEED program.

EcoWorx backing is also 60% lighter than traditional broadloom backings, yet has a delamination strength that is three to six times stronger than other carpet products, resulting in increased durability, the company said.