Ecore Unveils New Branding
Lancaster, PA, January 15, 2025-Ecore has unveiled a comprehensive corporate rebrand to more prominently convey its commitment to eliminating rubber waste through continuous recycling.
This strategic emphasis can be seen in a new visual identity, including a new logo and website.
New Logo: Ecore’s elevated sense of company purpose is visually represented in a bold, new logo characterized by a progressive blue hue and dynamic wordmark signifying the company’s dedication to leadership, innovation, trustworthiness, and the power of connection between reclamation, transformation, manufacturing, and designing and building.
New Symbol: The design is further reinforced by the introduction of a circularity symbol, underscoring Ecore’s potential to set global benchmarks in circular materials development. Featuring staggered, concentric rings, the new symbol of perpetual evolution reflects the three pillars of Ecore’s story, the people who are reimaging what’s possible, its partners who are future-proofing their businesses, and the planet, which is evolving its relationship to materials.