Dow Integrates Units Into New Flooring Business

Midland, MI, Jan. 23, 2009--Dow has introduced its new Dow Flooring business at Domotex.

The idea is to create a single source for the flooring industry, offering a broad range of technologies for soft surfaces and artificial turf markets.

The Dow Flooring Technology Center at Domotex is showcasing a range of products that address the growing needs of the floor covering industry, from recycled content to renewable energy.

With the establishment of a cross-business approach to flooring, Dow is combining its industry expertise, technologies and application know-how while leveraging the customer relationships that already exist in the three businesses currently serving the flooring industry - Dow Emulsion Polymers, Dow Polyurethane Systems and Dow Elastomers.

“Our ambition is to be the preferred supplier and source of choice for the global flooring industry,” explains Noel Irizarry, Dow Flooring global director.

“Bringing together the existing businesses serving the flooring industry provides our customers access to Dow technologies and offerings through an integrated and united front. In terms of strategy, we plan to expand in Europe, IMEA and the Pacific, while focusing on market segmentation, technological expertise and sustainable innovations.”

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