Farnham, Quebec, August 18--Domco.com has a new look and an easy-to-navigate format that will enhance the user experience and make it easy for visitors to find the products and information they want, according to Mario Allard, director, product and marketing, Domco.
"While the graphic look of the site is important, our primary goal is to improve our communications capabilities with all target audiences," he said.
"Distributors and retailers will be able to access the information they need to sell and install the Domco brand," he said. "As important, consumers will be able to view our entire line and choose the Domco floor that best meets their design and installation needs."
The introductory page allow consumers to click-on one of six product boxes, each with a colored border that corresponds to Domco's product coding. When any box opens, visitors will find five general sections--Our Company, Dealer Locator, Products, Technical Info and Resource Center-depending upon their informational needs.
Within each product section, consumers will find a rotating portfolio of lifestyle settings that showcase Domco floors in a variety of traditional and contemporary kitchens, baths, foyers, great rooms and living rooms, among others. Within each product category, they also can shop by design preferences, such as ceramic/stone, wood, floral or overall, or by color. Product numbers identify all patterns and colors.
When the selection process is complete, the Dealer Locator tab allows consumers to access a list of Domco retailers in their area.
At any time during a search, the user may click on one of six tabs at the upper right of each page, identified by the length of Domco's various product warranties, to move to a new product category.
For retailers, the site will be the most current round-the-clock resource for Domco product information. A click on the Technical Info tab will provide entry to four areas of information: Specifications, with .pdf files on all products; Installation, which includes the Installation Manual; Warranty, which outlines the company's warranties; plus a link to the RFCI.
The Resource Center offers four information options: E-Mail Tech Expert, an email link for technical inquiries; Press Releases, primarily for media access; Registered, an application for distributor and architect registration; and the Secured Section, available through user IDs and passwords, designed for distributor access for proprietary pricing information, sales promotions and a variety of marketing tools, among other sales and marketing information.
By clicking on the Our Company heading, users can review Overview, a brief background on Domco. The News section headlines the recent product introductions or other company news. Contact Us lists addresses and telephone numbers for sales and marketing, customer service and technical service in both the U.S. and Canada.
"Customers and consumer alike will agree that this newly designed site is very user-friendly and offers all the information they need to promote and purchase the Domco brand," noted Allard.
Retailers, contractors, distributors and consumers may access Domco online at domco.com.
