Farnham, Quebec, April 13--"In touch with your lifestyle" is the theme of Domco’s 24-page catalog of felt-backed products and a six-page, fold-out brochure dedicated to Influence, the company’s glass-backed line.
Both publications feature a clean graphic approach in an 8 1/2" by 11" horizontal format, with highly styled room settings that showcase the design versatility of Domco floors, according to Stephan Guindon, vice president, sales and marketing, Domco.
"This year we are using a very classic and contemporary design approach that puts major emphasis on our product styling and positions Domco as the trendsetting floor for today’s busy households," Guindon said. "In addition, by offering a separate brochure for Influence we can emphasize the features of our glass-backed product."
The opening spread of the catalog uses photographic images to depict day-to-day activities of a busy household. Introductory text positions Domco as the right choice for these consumers, with patterns and colors that reflect their personal styles, interior design and budgets. Additional copy outlines the company’s extreme warranties and explains LifeGard Protection, Tritonite Plus finish and the TruTex surfacing process.
Double-spread layouts feature a room scene as the central image, with large swatches of each color in a line, along with product features, warranty and finish information. A colored border along page margins identifies the pricing category and length of warranty for that product. The inside back cover includes full product specifications--width, thickness, pattern repeat, among them.
The Influence brochure also is distinguished by a clean layout and contemporary room settings. Text on the inside front cover and on the back outlines features and benefits of the glass-backed construction along with its 20-year extreme warranty system, LifeGard Protection and the Tritonite Plus finish.
To order quantities of the full-line catalog and the Influence brochure, retailers may contact their local Domco distributor or order online at www.domco.com
