Deutsche Messe Restructures Marketing & PR Division
Hannover, DE, September 7, 2017-Deutsche Messe's supervisory board granted approval for the decentralization of the company's marketing and PR division.
Therefore, effective immediately, all marketing and PR activities are being decentralized to three MarCom (marketing communications) departments, which, in turn, have direct responsibility for sales in the company's core and potential core fields of business. The objective of the decentralization initiative is to make the company's marketing and PR measures even more product- and market-centric.
The MarCom department Industry, Energy, Logistics, which is responsible, among other things, for marketing communications for Hannover Messe and CeMat, will be headed by Onuora Ogbukagu. Effective immediately, Ogbukagu is also Deutsche Messe's new company spokesman, replacing Wolfgang Kossert, who left the company at the start of August as part of the restructuring process. Ogbukagu has been with the company since 2008 and for the past five years has served as the press officer for Hannover Messe. In his new role as company spokesman, he reports directly to the new chairman of the managing board, Dr. Jochen Köckler.
The MarCom department ICT & Digital Business is headed by Daniela Stack. Stack's responsibilities include oversight of all communications undertaken in relation to the repositioning of Cebit. She also retains responsibility for central brand management and advertising. Stack has been with Deutsche Messe since 2004 and has headed the Advertising department since 2010.
The third MarCom department, Floor Coverings & Woodworking is headed by Dagmar Wolf. The department is responsible for marketing communications for a number of shows, most notably Domotex, the trade fair for the floorcoverings industry, and Ligna, the trade fair for machinery, plant and tools for the woodworking and timber processing industry. Wolf has been with Deutsche Messe since 2013 and played a key role in the initial development and subsequent growth of the Scale11 startup showcase at Cebit.