Desso Wins Sustainability Award

Waalwijk, The Netherlands, May 30, 2012 -- Carpet maker Desso said it won the 2012 Guardian Sustainable Business Award for the Waste and Recycling category for its implementation of Cradle to Cradle design in its business strategy.

It was up against two other shortlisted companies, BAM Nuttall and Coca-Cola Enterprises.

"We have found that the Cradle to Cradle strategy boosts our profits and innovation but it also helps us deal with the most pressing environmental challenges we face as a society," said Stef Kranendijk, CEO of Desso.

"And we hope it will be adopted by others, so that together we can achieve scale in going beyond sustainability."