Danielle Hunsicker Named COO of Diverzify

Atlanta, GA, January 23, 2024-Diverzify has announced the promotion of Danielle Hunsicker into the role as chief operating officer for the organization, which now includes sixteen brands and sixty-two locations throughout the United States.

The promotion was communicated to the Diverzify network last month when it was announced that current COO, Jim Pels, would be transitioning into a chairman role for the company at the start of 2024. Pels will continue to provide invaluable guidance and contribute to Diverzify’s long-term strategic vision.

Hunsicker joined Diverzify as executive vice president in early 2022 after previously holding leadership positions with PPG Industrial Coatings, Dal-Tile, and Ardex Americas throughout her 20-year career. With Diverzify’s continued growth trajectory and annual revenue surpassing $1 billion, Hunsicker will focus on enhancing Diverzify's business operations while further consolidating and streamlining resources across the family of brands.

Hunsicker will also prioritize the expansion of Diverzify's social and sustainability programs. Under her leadership, Diverzify created two new employee resource groups in 2023: The Women’s Leadership Group (WLG), which aims to support, uplift, and empower women at every level, and Diverzify Supporting Veterans (DSV), which focuses on honoring veterans, promoting unity, and celebrating diversity. 

Other notable promotions and transitions within the Diverzify network implemented at the start of this year include:

• Laura Dellbrugge has been promoted to the position of executive vice president of strategic businesses;

• Ed Gorey has been promoted to regional president;

• Joe Piscitello has been promoted to regional president;

• Steve Becht has assumed the role as president for Pavilion Floors;

• Russell Scott has been promoted to president of Kenny Floor Covering following the retirement

of long-time president, Kevin Kenny.

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