Dal-Tile Using New Web-Based Order System

Dallas, TX, Oct. 23, 2009--Dal-Tile Corp. can more efficiently fulfill orders from stores as well as warehouses through a new web-enabled order management system.

By integrating its Sterling Commerce Order Management system with back-end inventory management, Dal-Tile can automatically route customer orders from stores with insufficient supplies of desired products to the warehouse or store with the merchandise in stock, Odorico says.

The system can determine, for example, which store is the best recipient for a transferred order by showing in inventory records that it not only has ample of supply of the desired products but that it also doesn't normally get much local demand for it.

The Sterling system currently supports customer orders placed in-store at Dal-Tile's 250 locations but also is designed to support more efficient cross-channel order fulfillment, which Dal-Tile expects to eventually leverage when it develops a B-to-B e-commerce capability.