CTDA Holds Strategic Planning Meeting

Glen Ellyn, IL March 27, 2025-The Ceramic Tile Distributors Association (CTDA), an international association of independent distributors, manufacturers and allied professionals of ceramic tile and related products, has concluded a comprehensive strategic planning meeting, setting a direction for the organization’s future.

Held at Louisville Tile’s headquarters, in Louisville, Kentucky, and facilitated by Louisville Tile’s vice president of operations, Carol Atkins, the two-day event brought together the full CTDA board and key committee chairs, totaling 16 participants.

The meeting reaffirmed the CTDA’s core mission and resulted in the development of clear objectives for the next three years, with a strong focus on key initiatives for 2025 and early 2026.

Key areas of focus include:

• Membership Growth: A commitment to doubling distributor membership within three years.

• Member Engagement: Increased participation and involvement in CTDA.

• Marketing Expansion: Enhanced marketing efforts to support objectives.

• Educational Advancement: Expanded educational offerings, including sales training for members, content for dealers, and growth of AIA/CEU programs.

The meeting featured one full day of strategic planning followed a board dinner and a final session to solidify objectives. Upon the conclusion of the event, attendees toured a manufacturing plant in Lexington, reinforcing the association's dedication to industry knowledge and collaboration.

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