CRI Has Industry's Most Influential Blog

Kinnelon, NJ, April 26, 2011 -- The Carpet and Rug Institute Blog continues to be the flooring industry's most influential blog, according to Simple Marketing Now’s Social Flooring Index.

The April 2011 update to the index includes 168 blogs focused on flooring and flooring related content. This is in contrast to 88 blogs in August 2010 and 53 in April 2010.

The 168 blogs have generated 7,571 conversations over the past six months, which translates to 1.877 blog posts per week compared to .7254 posts per week in August 2010, Simple Marketing said.

Other highlights of the index include:

•   20 of 168 blogs have high and medium influence in the flooring social media community.
•   Although the majority of the blogs included in the Social Flooring Index are North America based, their geographic distribution suggests opportunity for more flooring blogs to develop.
•   A majority of the Social Flooring Index blogs have not fully integrated their activities in social networking platforms.
•   43% of conversations specifically mention flooring products compared to 65% in August 2010.