CRI Begins Blog To Tout Benefits of Carpet

Dalton, GA, April 28, 2009--The Carpet and Rug Institute (CRI) and Simple Marketing Now LLC have begun the Carpet and Rug Institute Blog [http://Carpet-And-Rug-Institute-Blog.com].

The new blog is designed to encourage online conversation about carpet and its benefits.

The new feature will let CRI to feature the extensive scientific research it has conducted on behalf of the carpet industry.

The blog will also generate and manage discussion of the many topics of consumer interest, and attempt to dispel myths associated with carpet.

“With close to 50% of the US Internet population reading blogs for relevant information, the CRI can only benefit from launching its own self-publishing communications platform,” says consultant Christine B. Whittemore of Simple Marketing Now LLC.

In addition to regular weekly postings about the benefits of carpet, there will also be several other features, including a method to subscribe to news feeds industry related links, and ways to post comments.

James Beach, director, market issues, and Bethany Richmond, communications manager, are the primary contributors to The Carpet and Rug Institute Blog.