Coverings Launches West Coast Boutique Show

Alexandria, VA, October 1, 2007--Coverings LA Boutique is being planned for November 19-20, 2008, at the Long Beach Convention Center, Long Beach, California.

Coverings is the leading global exposition and conference in the Americas dedicated exclusively to tile and stone.

“Coverings has come of age and our expansion of this remarkable franchise is the most natural evolution,” said Glenn Feder, president of client events, of National Trade Productions, which manages and produces the show.

Feder said that the spin off will be “by invitation only” and selectively focused on no more than 100 exhibitors. Unlike the flagship event—which is next scheduled for April 29-May 2 at Orange County Convention Center, Orlando—Coverings LA Boutique will not include any tool manufacturers and will only aim for the retailer, distributor and specifer visitor.

“This show is for the crème-de-la-crème among the world’s resources for ceramic tile and natural stone, and our goal will be to host an equally elite caliber of wholesalers and retailers, plus the specifier community of architects and interior designers who also dominate the high-end of the market,” Feder said.

He said the projected attendance for the first year will be limited to around 2,000.

NTP said it wants to concentrate on targeted regions of the country and other regions are under consideration.

“Coverings has increasingly grown its attendance from the West Coast,” said Feder, “But, Coverings LA Boutique will really help to open the doors and acquaint the right people with the show."