'Coverings Central' To Focus on Social Media

Alexandria, VA, Feb. 22, 2012 -- The Coverings trade show is introducing a 1,500-square-foot digital social media hub called Coverings Central.

The feature is designed to be an information highway hub where people can gather to digitally interact and network, experience the social media-oriented seminar sessions, and capitalize on the potential business opportunities.

“The shift toward social media as the platform for businesses to build brand identity and value is more prevalent than ever before,” said Karin Fendrich, show director of Coverings.

Show organizers have also created new 15-minute educational sessions. Social media is the key theme to the seminars scheduled here, and among them are: Social Media: The Art of Indirection; What Makes for an Effective Online Presence; How Social Media Helps the Online Retailer; The 24-Hour Social Media Campaign; Website Development; Getting Started on Twitter; Social Media: A Vital Tool for the Tile and Stone Industries.

All told, there will be 18 free seminars showcased in Coverings Central’s dedicated presentation space, and most will address the crossover interests of all attendee segments—architects and designers, builder/remodelers, distributors, fabricators, installers and retailers.

A “Twitter Wall” composed of large-scale computer monitor displays will let guests track and share show news and provide valuable up-to-the-minute information.

The “Blogger’s Café” will provide ample bandwidth to file comments, observations and reports.