Consumer Sentiment Fell 2.7% in Early August
Ann Arbor, MI, August 17, 2018-Consumer sentiment fell to 95.3 in early August, a 2.7% decline from July’s 97.9 rate, according to preliminary results from the University of Michigan.
This represents a 1.5% decline year over year.
“Consumer sentiment slipped to its lowest level since last September, with the decline concentrated among households in the bottom third of the income distribution,” says Survey of Consumers chief economist Richard Curtin. “The dominating weakness reflected much less favorable assessments of buying conditions, mainly due to less favorable perceptions of market prices. Buying conditions for large household durables sank to the lowest level in nearly four years. When asked to explain their views, consumers voiced the least favorable views on pricing for household durables in nearly ten years, since October 2008. Vehicle buying conditions were viewed less favorably in August than anytime in the last four years, with vehicle prices being judged less favorably than anytime since the close of 1984. Home buying conditions were viewed less favorably in early August than anytime in the past ten years, with home prices judged less favorably than anytime since 2006 (see the chart). These are extraordinary shifts in price perceptions given that consumers anticipate an inflation rate in the year ahead of 2.9% in early August, unchanged from last month. The data suggest that consumers have become much more sensitive to even relatively low inflation rates than in past decades. As is usual at this stage in the business cycle, some price resistance has been neutralized by rising wages, although the falloff in favorable price perceptions has been much larger than ever before recorded. Overall, the data indicate that consumers have little tolerance for overshooting inflation targets, and to the benefit of the Fed, interest rates now play a more decisive role in purchase decisions.”