Reston, VA, August 14, 2006--ComScore Networks today released its monthly analysis of worldwide consumer activity at top online properties, based on its June World Metrix report, which estimates global online audience size. ComScore revealed that 713 million people, age 15+ used the Web around the world from all locations in June. Visitors from the U.S. accounted for 21 percent of all worldwide unique visitors, while 11 percent originated from China and 7 percent originated from Japan.
Microsoft Sites topped the list as the most visited global property in June 2006 with approximately 500 million global visitors, followed by Yahoo! Sites (481 million visitors), and Google Sites (454 million visitors). Yahoo! Sites led all global properties with 116 billion page views during June, followed by Google (84 billion page views), and Microsoft Sites (75 billion page views).
“The ‘big three’ properties continue to aggregate the largest worldwide audiences, dominating the rankings,” said Bob Ivins, managing director for comScore Europe. “MSN, Yahoo! and Google ranked as the top three respectively, each drawing more than 450 million visitors in June, approximately 200 million more than the next closest property. While the established Internet players grabbed the top spots in the worldwide rankings, several upstarts have quickly found their way into the top 15 properties. Wikipedia Sites ranked 8th on a worldwide basis in June with 128 million visitors, while MySpace ranked 15th with 66 million visitors worldwide.”
With active representation of countries that comprise the vast majority of the global Internet population, World Metrix provides a worldwide universe estimate based on a consistent methodology across all countries. comScore provides the largest global clients and brands with harmonized performance metrics for themselves and their competition--and similar data for smaller players – in countries around the world. To date, more than 100 clients have subscribed to comScore’s World Metrix service, including 8 of the top 10 interactive advertising agencies.
“We are delighted by client acceptance of our World Metrix service, which is now being used by some of the largest brands and agencies around the world,” commented Mr. Ivins. “World Metrix is the culmination of years spent compiling accurate online population data in individual countries, harmonizing our universe and site definitions on a global basis, and significantly increasing the size of the comScore panel in many countries.”
