Columbia to Produce Laura Ashley Brand Hardwood an
January 12,Danville, VA--Columbia Flooring today announced it has reached an agreement with Laura Ashley Inc., to manufacture a line of hardwood and laminate flooring under the Laura Ashley brand name.
“Laura Ashley is one of the most recognized brands in the world,” Columbia president David Wootton said. “It is a name associated with quality and integrity. Columbia is proud to have been chosen as a branding partner in the North American market.”
Columbia will launch at Surfaces 2006 in Las Vegas, NV, at the end of this month, more than 50 SKUs of fashion-forward hardwood and laminate flooring under the Laura Ashley Home label. The new products will include both solid and engineered hardwoods in traditional and exotic species, as well as handsculpted and wider plank designs in several unique finishes. Also to be launched are laminates in both 8mm and 9.5mm thicknesses, offered in various strip styles, slate, and handsculpted designs.
“The Laura Ashley flooring program was developed using the same high-quality materials and distinctive styling that our brand is known for around the world,” said Ivy Tan, senior vice president at Laura Ashley. “We’re pleased to partner with Columbia to deliver top quality products and provide customers with another reason to choose Laura Ashley for their home decor needs.”
Laura Ashley Inc., headquartered in Fort Mill, S.C., concentrates on licensing the Laura Ashley brand name in North America. The company strives to be the ultimate destination brand for home products, women's wear, and children's wear. License categories include furniture, wall coverings, flooring, dinnerware, clothing, bedding, costume jewelry and many others. Current licenses include Russell-Newman, Inc., Kincaid Furniture, Hollander Home, Kravet Fabrics, and Town & Country Living.
A wholly owned subsidiary of Columbia Forest Products, Columbia Flooring is a leading manufacturer and marketer of hardwood and laminate flooring.
