Danville, VA, March 23, 2006--Columbia Flooring has announced three new appointments to the company's sales and marketing organization.
Steven Abels has joined the company as sales manager, national accounts; Joanna Beckman has been appointed creative services manager; Erica Poteat has been hired as marketing services coordinator.
"As Columbia's growth continues to accelerate, we've expanded our sales and marketing team to bolster our brand," Columbia president David Wootton said.
"And we've added horsepower to build upon important relationships with independent retailers and national accounts."
Abels comes to Columbia from Milliken and Company, where he most recently held the position of senior sales territory manager for New England. In his new role at Columbia, Abels will be responsible for developing retail-cooperative and national account business.
Beckman brings to Columbia nearly 20 years of creative services and publishing experience, most recently as account manager for photography and graphic design firm Kreber Enterprises, High Point, NC. In her new capacity Beckman will oversee Columbia's photography and print production. Poteat, who will report to Beckman, has a marketing and retail background.
A wholly owned subsidiary of Columbia Forest Products, Columbia Flooring is a leading manufacturer and marketer of hardwood and laminate flooring. For more information call 800-654-8796 or visit www.columbiaflooring.com
