Portland, OR, Jan. 16--Columbia Forest Products has reached an exclusive agreement with Halex Corporation to head up North American sales of Columbia’s Multiply hardwood plywood flooring underlayment to the wholesale flooring distribution segment.
As previously announced, Multiply sales to home centers will remain with Weyerhaeuser Building Materials (WBM). Columbia executive vice president of sales and marketing Ed Woods said the combination of Halex and WBM as the sales arms for the Multiply product will ensure future growth of the brand in both market segments.
Columbia purchased the Nipigon Multiply hardwood plywood underlayment operation in Ontario, Canada from Weyerhaeuser Company Limited this past December.
