Century Flooring Relaunches Brand

Dallas, TX, Aug. 28, 2008 – Century Flooring has re-launched its brand, with a complete overhaul of its logo, website, packaging, marketing materials and merchandising elements, as well as a new focus exclusively on domestically harvested and manufactured woods in all of its product lines.

In its inaugural product launch, the brand has unveiled six new lines of solid hardwood and engineered wood flooring – collectively called the Classic Collections – that highlight traditional American woods, including oak, maple, hickory, cherry and walnut varieties. The six new lines encompass a total of 56 new items.

“When our dealers and distributors think about Century’s precision-crafted wood floors, we want them to think ‘clean’ and ‘classic.’ There’s no better way to convey that than through the fresh new look of our marketing and merchandising materials – a look that’s both streamlined and traditional,” said Donnie Bower, Century Flooring’s brand business unit manager.

Century has also begun integrating its CenturySeal Advanced finish, a new finish with 3M technology, into many of its product lines.

Century has also implemented a formaldehyde-free engineered flooring technology.