Centricity Forms Partnership with Flooring Stores United

St. Petersburg, FL, August 12, 2025-Centricity, a provider of innovative flooring protection solutions, has announced a strategic partnership with Flooring Stores United, a buying group representing 83 independent flooring retailers across the country. 

The collaboration will bring Centricity’s industry-first Five-Year Accidental Damage Protection Plan to Flooring Stores United’s network of members, empowering retailers to drive revenue, differentiate their offerings, and elevate the customer experience.

The partnership comes at a time when demand for protection plans is on the rise: 80% of consumers say they want protection when buying premium flooring, and more than two-thirds are likely to buy it if offered. Centricity’s program uniquely addresses this market opportunity by covering real-life accidents-including dents, scratches, cracks, and stains-across all flooring types, including carpet, laminate, hardwood, luxury vinyl tile, and plank.

Flooring retailers receive comprehensive support from Centricity, including free training, point-of-sale marketing materials, SPIFFs, and custom performance dashboards to track attach rates and drive success. Meanwhile, homeowners enjoy valuable benefits with Centricity’s accidental damage protection plan, including no deductibles or service fees, a seamless 24/7 online claims portal, and a second-year cleaning benefit.