CCA Global Launching Virus-Destroying Neutralize Program
Manchester, NH, June 25, 2020-CCA Global Partners announced during a virtual meeting with members that it will be enhancing and expanding its current Healthier Living Installation System in a new program named Neutralize. The installation process destroys viruses and other contaminants before, during and after a flooring installation.
Healthier Living Installation has been a differentiator for Carpet One Floor & Home for over nine years. Updating and expanding this program was already in the works prior to COVID-19. In light of increasing health concerns, the CCA team felt that making the new program available for all CCA flooring groups was increasingly urgent.
The process developed by CCA eliminates 99.9% of viruses, including COVID-19, and includes a treatment that kills any contaminants already in the home and also protects the floor after the installation with an antimicrobial treatment.
CCA has developed a new certification program to support the Neutralize system. Certified Neutralize Technicians will have thorough training to be able to provide this peace of mind to customers.
CCA companies rolling out this program for the first time will be provided a full suite of creative assets.
In addition to the Neutralize system developed for residential applications, CCA has also developed Neutralize Pro for commercial applications.
The Neutralize program is ready for CCA members to order now and will be officially launching in stores at the beginning of August.