Rainham, England, November 29-- Carpetright has launched a concession brand to drive sales through Allders and other department stores.
According to a report from Europe Intelligence Wire, Inhouse Carpets will be introduced into 39 Allders outlets, replacing the chain's own-brand offer.
A spokeswoman for Carpetright said it was seeking to establish Inhouse Carpets as a specialist concession that would improve the shopping experience.
Inhouse's branding was created by WFCA Integrated, which is preparing point-of-sale material and a press campaign for early next year.
The 365-stong Carpetright chain, which sells carpet, vinyl and wood laminate flooring, reported an 8.8% increase in sales for the 25 weeks to 23 October.
