Carpet One Launches E-Commerce Platform

Waltham, MA, Aug. 7, 2009--Carpet One Floor & Home has launched its e-commerce platform developed by Blueport Commerce.

With more than 1,000 locations in the U.S., Canada, Australia and New Zealand, Carpet One Floor & Home saw an opportunity to improve cross-channel sales by launching a comprehensive online platform supporting its brick and mortar stores.

Carpet One Floor & Home’s individual store owners needed an e-commerce platform that could meet the unique local needs of individual stores while leveraging their massive merchandising, sales and marketing capabilities. With the new website, each store benefits from localized e-commerce while harnessing the power of the Carpet One Floor & Home brand.

“Blueport Commerce’s unmatched experience with considered commerce has enabled us to offer our customers a seamless online shopping experience,” said Dean Marcarelli, chief marketing officer for CCA Global Partners, parent company of Carpet One Floor & Home.

“By partnering with Blueport, we can provide our customers with localized e-commerce that connects customers with their local stores, so they can benefit from specific services and promotions as part of their online purchase process.”

Developing an effective e-commerce offering can be challenging for retailers with business models like Carpet One Floor & Home – where the brand, product offerings and distribution are controlled locally by independent dealers. The Carpet One Floor & Home sites reflect each store’s unique offering, generating leads as well as sample, do-it-yourself, and installed flooring orders fulfilled by these local dealers.