Carpet One Hires Ad Agency for Hispanic Market

Los Angles, CA, February 23, 2006--Heil-Brice Retail Advertising's Hispanic division, VisionLatina said that it has been hired by Carpet One to create the company's first Hispanic marketing tool kit, according MarketingyMedios.com. Stan Langer, vice president of marketing, Heil-Brice, said in a statement that the shop's retail experience and familiarity with the Hispanic community was the key to the business decision. The kit will include radio and television scripts for the company’s franchisees and co-ops, print ads and p-o-p (point-of-purchase) materials. Javier Corona, marketing director for Newport Beach, California-based VisionLatina, said the Carpet One business was assigned without a review. Billings were not disclosed. Carpet One spent $7 million on media buys in the general market in 2005, and nothing on Hispanic-targeted media, per TNS Media Intelligence.