CARE Expands Membership Program

Dalton, GA, Jan. 13, 2010--The Carpet America Recovery Effort has expanded its membership program to offer carpet dealers a cost-effective opportunity to join CARE and support carpet recycling.

CARE is the nationwide alliance of carpet manufacturers, recyclers, dealers, and regulators committed to finding new markets for post-consumer carpet and diverting carpet from landfills.

Nearly half of StarNet Worldwide's 160-plus membership of independent commercial flooring contractors has joined CARE. The program was introduced to Starnet members at the group's November 2009 Membership Meeting held in Washington, DC. "It's been a great response in a short period of time," said Starnet vice-president of operations Fred Williamson.

CARE's commitment to finding new markets for products made from post-consumer carpet content "supports Starnet's mission to offer carpet reclamation on every project," says Starnet's Environmental Issues Committee Co-Chair Linda Goldstein.

Under the program, dealers may join CARE for $150 annually, and may add additional stores for $50 each. Normally the price to join is $500 yearly. For their membership fees, CARE Aligned Dealer members receive a packet of materials that includes a framed certificate, window cling, counter card, business card template, press release template and other marketing materials.

"It's a great way for residential and commercial carpet dealers to show their customers they are making a sustainable difference," said CARE Executive Director Georgina Sikorski. "We are thrilled with Starnet's participation so far - it's a great organization, full of people who really care about the environment."