Capel Making Rugs Available Online

Troy, NC, June 30, 2009--Capel Rugs says it is making its area rugs and related products available for sale to consumers online through preferred dealer websites the company has created and launched in cooperation with retailers.

Consumers can access the dealer sites by selecting an item for purchase on the CapelRugs.com site and entering their ZIP code.

Capel, whose line includes rugs, padding and cleaning supplies, said in a press release that the preferred-dealer strategy “is leveraging online technology in an innovative way that values existing dealer relationships.” It said the sites can help retailers increase revenues while providing consumers access to secure online shopping.

Dealers can opt into the program for the initial cost to host the site and a monthly fee. Each customizable site offers Capel’s full continuity line and is regularly updated with new products.