Campaign for Wool Announces Platform for TISE

Bradford, UK, December 21, 2016—The Campaign for Wool (CfW) will attend The International Surfaces Event 2017 with a Declaration launched by His Royal Highness The Prince of Wales, outlining the international standards of the wool industry in caring for sheep and the benefits of choosing real wool for interiors and fashion.                                                                     

The Declaration was announced by the Prince, the Patron of the CfW, in September 2016 at the Dumfries House Wool Congress (Scotland). The Prince also announced his on-going commitment to the Campaign, a global promotional organization, which he set up in 2010 to build better understanding of the fiber’s natural sustainability and environmental benefits.

Additionally the Campaign for Wool will pilot its new WoolRetailer.com platform, which positions wool to both consumers and retailers. Quality wool retailers need to achieve the ‘Wool Specialist’ accreditation, which will be available online later in 2017. Carpet retailers will be required to participate in a short test program and show that they represent a number of quality wool brands to register.