Calandrino Announces Advertorial Package for Retai
Ghent, NY, March 10, 2006--For flooring retailers wishing to supercharge their ad campaigns with their own regular bylined newspaper column comes the first two volumes of “advertorials” from one of the leading figures in the industry.
Sonna Calandrino, known for her advertising, merchandising and training programs at all levels of the flooring industry, has announced the first two volumes of “Luxe” Advertorials, each with 13 headlines, ready-to-go articles.
“These advertorials are designed to reach more of a retailer’s high-margin consumers for less money. All retailers need to do is add their photo and byline and they’re ready to go to their local newspaper with their own column,” Calandrino said.
She explained that advertorials are part ad, part feature article which makes them profoundly persuasive to the consumer who comes to see the regularly appearing column from the local expert on flooring and floor fashion.
Subjects cover the entire industry, carpet, hardwood, laminate, ceramic and porcelain tile, resilient, area rugs, cork, accessories, color, patterns, textures, how to design with flooring and more.
“There’s a lot a retailer can do with these advertorials beyond using them in their local newspaper in place of, or to augment their weekly ads,” she said. “For example, a retailer can use them for radio scripts, caller on hold recordings, newsletters, direct mail and, of course, in the news section of their own web sites.”
“Moreover,” she added,” a retailer can edit, add to or change the column, re-design or customize it in any way, including local specials, news about the store brand or other items of local interest. They’re the author, after all!” Calandrino concluded.
Each volume of 13 columns is $600.
For more information, contact Margo Locust at Sonna&Company, 518 828 3200, or email Sonna at sonna@capital.net.
