Atlanta/Toronto, Sept. 23--Rug manufacturer Burlington Rug Corp. and towel manufacturer Cambridge Towels announced today a strategic alliance to market coordinated bath fashion products across North America.
The alliance pairs the two firms' bath products to provide the consumer with a pre-coordinated bath selection in a variety of colors and styles. The companies will market each other’s products in concert within each other’s home market areas of the United States and Canada.
Describing the new partnership, Dennis Fein, Burlington Rug Corp.'s Senior Vice President, Bath, said, "With recent market dynamics, the supply of North American produced coordinated bath fashions have become minimized. This alliance will offer the buying public an option to purchase high quality North American bath products matched by both color and design."
Hugh Thompson, President of Sales and Marketing for The Cambridge Towel
Corporation, stated, "Our new partnership with Burlington Rugs will offer classic coordination of rugs and towels that are required in the marketplace. The combined talents and resources (of the two companies) will further enhance product innovation and market breadth while maintaining a quality unsurpassed in the industry."
Burlington Rugs CEO, Said Korhani, added, "We are tremendously excited with the opportunity to partner with a manufacturer of high quality towels like Cambridge. Our joint efforts will go far to further our goal to provide the marketplace with a one-stop shop for bath fashions."
