Builders Vote Armstrong Tops in Brand Use Study

Lancaster, PA, Feb. 25--Armstrong and Bruce Hardwood Floors were voted brand leaders in multiple categories, winning Builder Magazine's 2004 Brand Use Study in laminate, vinyl and wood flooring. Armstrong and Bruce swept all fields in the vinyl and wood categories, respectively, earning top honors in Brand Familiarity; Brand Used in Past Two Years; Brand Used Most; and Quality and Innovation. In the laminate category, Armstrong was recognized as No. 1 in Brand Used Past two Years and Brand Used Most, while Bruce tied with Pergo for No. 1 in Innovation. "How often do you get an independent research company to proclaim that your brands are the brand leaders among all of your competitors, particularly in so many categories," says Roger Oates, vice president, marketing, Armstrong Floor Products. "We work hard to be a brand that all our customers can trust, and we strive to attain a high level of product quality and service. We're extremely proud of this recognition." According to the survey, Armstrong resilient flooring is used more often than any other brand of vinyl flooring by more than twice as many builders as the next brand. Of nearly 2,076 builders surveyed by Builder, 31% identified Armstrong as the brand "used the most," versus 10% for Congoleum and 10% for Mannington. Fifty-three percent of builders surveyed said they had used Armstrong vinyl flooring in the past two years. In addition, Armstrong received a high quality rating--4.19 on a scale of one to five--and was recognized as the leader in innovation, ahead of other vinyl manufacturers. The brand-use study, conducted by Readex, and published by Hanley-Wood, LLC, Washington D.C., surveyed a statistical sample from Builder readers to rank flooring brands. The full results will be published in the April issue of Builder Magazine.

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