Bruce Introduces Laminate Flooring

Lancaster, PA, July 10. 2006--Bruce Hardwood Flooring announced the national rollout of Bruce Laminate Floors for areas, such as laundry rooms and kitchens, that can be tough on traditional hardwoods. The Bruce Laminate collection focuses on the exotic wood and luxury stone looks that are now popular. “Bruce Laminate puts affordable luxury beneath consumers’ feet,” says Milton Goodwin, general manager, Bruce Laminate Floors. Bruce’s Hi-Definition print technology creates strong colors and realistic patterns, replicating the look of specialty hardwood and stones and tiles at a fraction of the cost. The laminate products are also easier to install and maintain. Bruce Laminate’s G3 Wear layer protects against wear and fading, and resists ordinary scratches, dents and dings. It stands up to spills and stains and cleans up quickly with a vacuum or damp mop. The laminate lines are engineered with the Bruce Lock installation system, which permits comparatively easy installation over most surfaces since planks align easily, and no glue is required. A Magnum HDF core forms a moisture barrier and delivers superior dimensional stability. This also prevents moisture wicking up from the subfloor, and damage from spills. There is no need for acclimation: It can be installed the same day it is delivered. Capturing the visual appeal of premium hardwood, Bruce Laminates Reserve collection features true plank widths, beveled edge detailing, realistic wood textures and a 30-year limited warranty--Bruce’s longest. Styles available include Hand-Sculpted Windsor Maple, Morado, Noguera Walnut and 12 other options. Inspired by the diversity of our world’s forests, Bruce widest array of colors and species make up the American Home collection, featuring the fast, simple installation that laminate is known for, with realistic wood texture, easy-to-maintain and durable surfaces and a 25-year limited warranty. These deep, rich textured floors and colors inspire an entire room. Floor buyers can chose from a wide variety of looks like Walnut, Caribbean Cherry Royale, Coconut, plus 17 others. The Heritage Heights collection has the same fast, simple installation, durability, easy maintenance and a 20-Year Limited Warranty in nine different styles. The GardenStone collection has “the look of natural stone without the maintenance” and reflects visuals from around the world.For example, Mission Stone is inspired by the Spanish pueblos of Lower California for a look that is both rustic and refined; Bhutan captures the essence of the rocky hills of the eastern Himalayas, where in the region’s quarries exist spectacular veins of distinctive stone. Unlike natural stone, however, these floors won’t discolor, need no sealing and are virtually maintenance free. For more information see www.bruce.com