Broadband to Reach 88% of Online Households

New York, NY, May 19, 2006--The US still leads the world in terms of sheer numbers of Internet users and broadband households, but online access technology is evolving fast in other regions. According to eMarketer's new report, Worldwide Online Access 2004-2010, there will be 78.3 million online households in the U.S. this year, and 66.7% of them will be hooked up by broadband. By 2010, almost 90% (88.3% of online households) will be wired for broadband. The year 2005 was a watershed for the Internet. For the first time, one billion people worldwide had access to the Internet, a number that will continue to grow this year. eMarketer estimates that 845 million of these are active users (accessing the Internet more than once a month) and 195 million households worldwide possess a broadband connection. eMarketer's Worldwide Online Access 2004-2010 report answers questions such as: • How many Internet users are there worldwide? • What were the key trends in broadband adoption during 2005? • Which companies are the leading broadband access providers in each region? • How do other countries compare with the U.S.?