British Wool Unveils New Show Card

Bradford, England, Aug. 7, 2009--British Wool has launched a new show card to its partners in the USA, depicting the natural, environmental benefits of choosing British Wool carpet.

‘British Wool…Naturally Green’ emphasises the origin of British Wool on the sheep and pictures the Swaledale breed in its natural habitat.  The ‘Naturally Green’ show cards will be distributed to specific retailers for use in their showrooms via licensed British Wool manufacturers.

“We have a natural fiber that is perfect for carpet and following results from our recent environmental impact study – now poses a validated and superb eco-option for carpet, manufacturers, retailers and consumers,”  said Tim Booth, product development manager at the British Wool Marketing Board.