Atlanta, GA, Apr. 7--The American division of Brintons Carpets, the UK-based woven carpet producer, has just concluded its 2004 Sales and Marketing Conference near Atlanta, GA.
At the conference, several key announcements were made public. The Brintons executive team announced the new name and brand identity for its U.S. based operations, changing from Brintons U.S. Axminster to Brintons USA. The company has used the acronym, “Brintons U.S.Ax” for its U.S.-based business for the past six years, following its purchase of U.S. Axminster in Greenville, MS. Following its formal introduction at the meeting, the new logo design for Brintons USA is being incorporated in all sales and marketing materials.
The purpose of changing the brand identification is to “properly convey the connection of our U.S. operations with the rest of Brintons global activities, and to capitalize on the strengths of the highly respected brand and its worldwide marketing efforts,” according to Jonathan Stone, CEO of the Americas commercial carpet business. The fresh, new look of the Brintons USA type and color treatment was created by the Brintons USA in-house marketing staff.
Also announced are Brintons’ plans to open an executive office facility in the Atlanta area in March 2004. It will serve as the national headquarters for all marketing and sales activities, as well as house a design and planning center. A focal point of the new space is its showroom, a place to showcase the company’s many products and work with key customers and specifiers. The facility is located at 1000 Cobb Place Blvd, Building 200, Suite 200, Kennesaw, GA 30144.
