Brazilian Tile Firm Eyes Middle Eastern Market

Santa Gertrudes, Brazil, Oct. 24, 2008--Brazilian group Embramaco, a maker of flooring and wall tiles, wants to expand in the Middle East.

The company plans to participate for the first time in the Big 5, the largest building sector fair in the Middle East, Nov. 23-27, in Dubai, in the United Arab Emirates.

"It is a potential market for the company," stated the export manager at the group, Renata Scatolin. According to her, the main objective is to open new business at the event. The group is going to show several kinds of tiles, from plain to elaborate ones, like marbled line Esther.

The main markets for the group are South and Central America, South Africa and the U.S. Currently, around 20% of group production is turned to export. Embramaco Group sells five brands of tiles.

According to Renata, the group's monthly production is 3.3 million meters. It plans to expand production to 4.4 million meters.

The Brazil Pavilion at the Big 5, which is organized by the Arab Brazilian Chamber of Commerce, in partnership with the Brazilian Export and Investment Promotion Agency (Apex-Brasil) should include 37 companies in the ceramic tile, ornamental stone, bathroom metal and lock sectors.