BR-111 To Sell Direct to Select Dealers, Online

Miami, FL, June 10, 2010--BR-111 has decided to sell direct to a select number of premier dealers to reduce costs and increase dealer margins.

BR-111 said it is also augmenting its dealer network by selling to consumers online.
A combination of too many products on the market, increasing costs to do business and consumer demand for more affordable prices are common factors impacting luxury manufacturers throughout the world, the company said.

BR-111 said it has developed a program that provides retailers with sales leads, aggressive marketing exposure and much higher margins. BR-111 is also publishing a suggested retail price in order to legitimize dealer pricing and enhance overall credibility within the retail marketplace.
“The new BR-111 program is the right program for our changing and increasingly transparent world,” says BR-111 President Ricardo Moraes.