Miami, FL, September 15, 2006--BR-111 Exotic Hardwood Flooring announces that its popular Triângulo Engineered flooring was featured on the fashion runway at the Metropolitan Pavilion’s New York Fashion Week Style Lounge for the unveiling of the b. michael Couture Spring 2007 Couture Collection. BR-111 was an official sponsor of the invitation only fashion show held, September 10, 2006, to the delight of more than 500 fashion industry professionals.
At the request of the designer, BR-111 provided Santos Mahogany from the Triângulo Engineered collection, an exotic species featuring exquisite graining and rose to brown hues. The flooring was chosen in lieu of a traditional red carpet treatment. The branding partnership coupled luxury fashion from b. michael Couture with BR-111’s new Fashion Under Foot marketing campaign.
“b. michael Couture attracts an upscale and discerning clientele, similar to our target audience for BR-111 products,” said Jason Strong, vice president of sales at BR-111. The synergy of products and style was an excellent branding partnership for both companies.”
Attendees to the show included top fashion and retail industry executives, high-profile socialites, and a variety of celebrities. Broadcast and print media coverage was provided by A&E, CNBC, BET, and the Beauty and Fashion Channel.
Triângulo Engineered features a thick-sawn wear layer that provides the durability of solid hardwood flooring. Finished with a crystal-clear aluminum oxide wear layer, Triângulo Engineered is available in seven exciting exotic hardwood products.
Celebrating its 15th anniversary, BR-111 continues to be a leader in the exotic hardwood flooring arena, providing products that are recognized for their beauty, performance and overall value. Product photography is available on request.
