BR-111 Begins Strategy of Bypassing Distribution

Miami, FL, July 8, 2010--BR-111 has begun its strategy of bypassing distribution and is reducing suggested retail prices on its products while sustaining dealer margins of up to 40%, the company said.
 
"Our changing and increasingly transparent world demands a change in pricing," says BR-111 President Ricardo Moraes.

"By eliminating distribution, we can ensure that dealers make more money than ever before, which will enable them to compete with the discount retailers and home centers."