BonaKemi Rebranding, Changing Name to Bona

Aurora, Colo., Sept. 2, 2008 - BonaKemi said it has decided to streamline, clarify and strengthen its brand by launching a new marketing platform and brand identity and changing its name to Bona.

The company also has a new tagline, "Passion for wood floors."

"The key to being active in a highly competitive market is to build a strong brand and strengthen its unique identity," said Kerstin Lindell, Bona president and CEO.

The new Bona brand will be phased in during 2009 with communication to customers beginning late this year. The company's new brand position is:

* Leading company for wood floor treatments.

* World leader for innovation in our business and industry.

* Global company with local presence.

* Committed to wood floors for their entire lifetime.

* A full product range for wood floors.

* Experienced with case proofs.

* Developing products that fulfill and often exceed environmental
demands.

"Bona's new tagline -- Passion for Wood Floors-- mirrors Bona's focus and expertise within wood floors." said Lindell. "At the same time it communicates the company mission; Bringing out the best in wood floors."

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