Bliss by Beaulieu Giving Away 'Free Bliss'

Dalton, GA, Oct. 1, 2008 — This fall, millions of consumers will be urged to visit their Bliss by Beaulieu dealer through the advertising headline “We’re Giving Away Free Bliss.”

Dealers will have free take-home carpet samples for consumers at the Bliss display.

The Bliss ad will appear in the inaugural publication of “Beautiful Flooring,” a Better Homes and Gardens special interest magazine. The magazine was developed by the publisher in conjunction with the World Floor Covering Association to address a real need of homeowners seeking good advice and ideas on flooring from Better Homes and Gardens.

“Our focus is to not only reinforce what’s distinctive and exciting about our brand, but to focus on supporting our Bliss dealers,” commented Patricia Flavin, senior vice president of marketing for Beaulieu of America.

Related Topics:Beaulieu International Group