Bjelin Names Fredrik Alfredsson Global Head of Sales

Helsingborg, Sweden, October 10, 2023-The company group that consists of Välinge Innovation and Bjelin has appointed Fredrik Alfredsson as global head of sales, responsible for the sale of all flooring products under the Bjelin brand.

Alfredsson is joining Bjelin from Sweden’s leading flooring distributor SGD, where he served as CEO, responsible for consolidating the wholesale business through acquisitions and greenfield initiatives into one group. His leadership resulted in a successful multi-functioning sales platform under one brand, and the group has since grown into the largest distributor in Scandinavia.

With a strong background in the flooring business, Alfredsson spent almost 20 years with Swedish flooring provider Kährs as CCO with global responsibility for retail and distribution, sales director for Scandinavia, and vice president overseeing supply chain and operations at the U.S. head office, supporting the sales team.