Beaulieu Rolls Out Dealer Support Campaign

Dalton, GA, Feb. 14, 2011 -– Beaulieu said it is supporting its dealers this year with a new array of tools.

Beaulieu unveiled its campaign for dealers at Surfaces. “People sometimes stood two to three rows deep to get a look at our new website on display in the booth,” said Patricia Flavin, senior vice president of marketing.

The company said its new BlissFlooring.com is the centerpiece of its dealer support strategy and it has an aggressive online advertising and search engine optimizing campaign to drive traffic to the site.

Also new this year is an advertising website for all Bliss dealers to download professionally produced ads, flyers, direct mail and broadcast spots that are production-ready.

Retail advertising expertise is also available to Bliss dealers via toll-free hotline.

Dealers can even take advantage of a deeply discounted TV advertising, including spot packages in their local market on HGTV, DIY and Food Network; as well as new point of purchase materials for Beaulieu’s new Magic Fresh Collection of odor reducing carpet.

Beaulieu is also continuing its American Express Gift Card incentive program that rewards a $200 card for every 200 yards of qualifying carpet to qualified dealers.

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