Beaulieu Offering Dealer Incentives on Bliss

Dalton, GA, Jan. 14, 2011 --  Beaulieu is rolling out new incentives for dealers on its Bliss brand.

To mark the introduction of its new Bliss Magic Fresh Collection and Bliss HealthyTouch Collection, Beaulieu will issue dealer coupons.

For dealers who take both collection displays, the dealer will receive $1,600 in coupons that are valid for any style on either display.

The dealer can use one $25 coupon per invoice line item of 40 square yards or more. “That adds up to substantial savings,” said Mike McAllister, vice president of marketing information systems.

“It practically pays for itself.”

Beaulieu is also adding special terms for purchasing the displays. When the dealer buys both displays, the dealer gets special 180-day terms, payable in equal installments over six months. Or if the dealer buys one of the displays, the dealer gets special 90-day terms, payable in equal installments over three months.

Both the Magic Fresh and HealthyTouch displays are completely new designs with built-in customer demonstration areas to show the effectiveness of Beaulieu’s Magic Fresh odor reducing treatment.

The Magic Fresh Collection display holds 32 styles arranged good-better-best. The HealthyTouch display holds 20 styles of Beaulieu’s SoftSense BCF polyester filament fiber carpet.

Beaulieu will also bring back its American Express Gift Card promotion starting Feb. 1 through the end of the year. Qualified dealers will receive a $200 gift card for every 200 yards of qualifying Bliss carpet sold (except Bliss for Kids). 

Related Topics:Beaulieu International Group