Beaulieu Intro Hollytex StainMaster Luxury Collect

Dalton, GA, January 24, 2007--Beaulieu of America will launch the new Hollytex StainMaster Luxury Collection II at Surfaces 2007. This program builds on the success of the original Hollytex StainMaster Luxury Collection franchise by bringing twenty new fashion forward branded StainMaster products to the market including eleven new StainMaster Xtrabody styles. The new Hollytex StainMaster Luxury Collection II will feature over 400 sku’s in seven different product construction types including saxonies, friezes, textures, shags, cables, LCL’s and engineered loops. The new collection can be combined with the original Hollytex StainMaster Luxury Collection merchandiser to give the retailer a boutique of 40 branded StainMaster products. According to Ralph Boe, president and COO Beaulieu of America, “The new Hollytex StainMaster Luxury Collection II will be this year’s most comprehensive launch of branded StainMaster products. In addition, we are bringing our customers a collection of products that also feature the most luxurious carpet backing in the industry--LuxuryBac.” Boe feels confident that the Retail Sales Associate will appreciate the tremendous amount of product selection, variety, styling and “value offerings” the merchandiser has to offer. He also points out that the fixture will only require 15 square foot of retail showroom space so it will generate a great deal of revenue per square foot for the Retail Dealer. Mark Clayton, EVP of marketing states “With this new display Beaulieu is also aggressively selling the virtues of the premium backing to the consumer. The display will feature an end panel with a reversed out sample of carpet which exposes the LuxuryBac backing and encourages the consumer to compare and feel the benefits of the premium backing versus traditional backing systems.” Clayton also states, “We want to make sure the consumer really understands the benefits of purchasing a premium carpet fiber, Stainmaster, and a premium carpet backing, LuxuryBac.” Hollytex StainMaster Luxury Collection II is available by contacting your Beaulieu of America Territory Manager.

Related Topics:Beaulieu International Group

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