Beaulieu Hosts Media at Surfaces Luncheon

Las Vegas, NV, Feb. 19, 2009--One of the largest exhibitors at Surfaces hosted some of the biggest titles in women’s and shelter magazines at an invitation-only luncheon just off the show floor in the Venetian hotel.

About 50 guests attended, including writers and editors from Meredith Publishing (Better Homes and Gardens and their Special Interest Publications group), Hearst Media (Good Housekeeping, Veranda and others), Chris Davis, president of the World Floor Covering Association and Werner Braun, president of the Carpet and Rug Institute, along with executives from Beaulieu of America and Hanley Wood.

“We felt very strongly about the importance of the floor covering industry’s exposure to these magazines.” observed Patricia Flavin, senior vice president of marketing.

“So we wanted to help in any way we could.”

The consumer press initiative was a first for the largest floor covering show in the nation and will likely not be the last. “It was an eye-opening experience for many of them. They had no real idea about the variety and style of flooring,” said Flavin. “They’ll be back next year.”

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