Balihoo Tools To Be Used by CCA Global Partners

Boise, ID, Sept. 3, 2008-- Balihoo, a seller of advertising productivity tools that streamline the media buying process across all media types, said that CCA Global Partners will roll out its Balihoo Marketer Edition over the next year across its affiliated companies representing more than 3,600 locations worldwide.

Balihoo Marketer Edition is a web-based software application that provides national brands the ability to mplement distributed demand-generation efforts by centralizing the management and execution of all local marketing activities.

Carpet One Floor & Home will begin using the new product immediately, with other affiliated companies to introduce the service over the next 12 months.

By driving creative consistency, best practices in marketing and media, and aggregated media buying power throughout the organization, Balihoo Marketer Edition helps franchisors, co-op marketers and product manufactures to support their local dealers.

"We have always placed a high value on innovation when it comes to running our businesses and delivering quality results for our cooperatives and their customers," said Dean Marcarelli, chief marketing officer of CCA Global Partners.

"Balihoo Marketer Edition will empower our members to efficiently and economically communicate with a clear, consistent voice to their local customers."